Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.
Challenge:
Balancing effective targeting with preventing overexposure to existing visitors.
Solution:
Implemented an innovative digital media suite, enabling dynamic retargeting based on users' most viewed tour. Introduced contextual campaigns to expand reach by showcasing the current and popular tour. Utilized daily and lifetime frequency caps per user to avoid overexposure.
Results:
Achieved an impressive Click Through Rate (CTR) of 0.09%, resulting in significant new sales. Reduced the Cost Per Action (CPA) by 20% in the campaign's first month, surpassing client expectations. In February 2021, post-click revenue, stemming from dynamic retargeting and prospecting, delivered an outstanding Return on Investment (ROI) of 272%.
0.09% CTR
20% less CPA
272% ROI
From The Client
"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."
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